Three Tips When Designing Advertisement Signs For Your Retail Business's Outdoor Traffic

30 June 2021
 Categories: Business, Blog


There are many ways you can advertise your business, but one of the most important is with the use of window and outdoor signs. These signs can take advantage of potential customers who are walking by your retail business. They can also generate interest from those who are driving by your store. However, before you rush into purchasing one or more signs, there are certain critical aspects of designing your sign you need to think about. The following are among the most important.

You need to decide on the message

Consumers are bombarded by words everywhere they go. You are competing with all of these messages, so you need to keep your message short. You need to create a message that can be read quickly and with ease by anyone who is simply glancing at your sign. This is true whether a potential customer is driving by your store or walking by it.

You need to decide on the font size and style of your sign

You should not be shy about the size of the letters. Although you can have letters that are too large, it is much worse to have letters that are too small. You want your customers to see the message plainly. If the sign is outdoors, the letter size should be large enough that cars driving by can see the message at a glance. Window signs are similar. People walking by need to see the message at a glance. For this reason, you don't want the font style to be difficult to read. You may like a fancy font, but if a customer cannot read it quickly, then the sign will not achieve anything.

You need to decide how to display your sign

This is an important factor in determining the material of the sign, along with the construction of the sign. For example, if you are going to display the sign outside your business, you may want a vinyl material, so it is resistant to the outdoor elements. Window signs can be made of various plastics or paper. As far as the method of display, signs that hang may need eyelets, so strings can be used to install the sign. In general, the larger the sign, the more important the design for display will be a factor.

Potential customers are passing by your store every day; you need to take advantage of this traffic. The best way to do this is through signs, but the design of the sign is critical for its success. First, decide on a short but effective message that can be seen at a glance. Make sure the letters are big enough and the font is easy to read. Equally, it is important that the sign is easy to install in the area you choose to display it.