As a small business owner, your main objective is to attract the attention of passersby and turn them into prospective clients. Boosting your business's curb appeal is one of the easiest ways that you can achieve this goal; however, if you are just starting out and you are on tight budget, this may be a bit of a challenge. Decorative accents, professional landscaping and other elements used to make the exterior of your business more visually appealing can be costly.
You don't have to spend a fortune to draw attention to the façade of your business. With some creative thinking, you can make the exterior of your small business a showpiece that will be sure to draw the attention of passersby and beckon them inside.
With a little creativity, you give the exterior of your business a luxurious look with a few DIY landscaping projects.
Turn old shipping pallets into planters. Hang a few up on your exterior walls surrounding the doorway to your business and turn them into planters. Make sure the slats are lying horizontally and attach landscaping fabric on the back and fill the slats with soil. Plant colorful annuals in the pallet and you've got a beautiful, unique focal point on the exterior of your business.
You could skip the pallets and instead hang shutters on either side of the front door. Suspend colorful flowerpots filled with vibrant blooms from the slats of the shutters.
Flags are an excellent way to capture the attention of prospective customers. Purchase a few commercial flag poles from a place like Waterloo Flag & Flagpole Company and install them in the ground in front of your business. You can display colorful flags from the poles, or you can have flags with your own logo created and display them on the poles. When the wind blows through the flags, they'll certainly draw attention to your business.
Light It Up
An illuminated doorway always makes for a welcoming entrance to a business. You can use traditional exterior lighting to give light up the exterior of your business, including standard wall sconces or lamp posts.
You can also add some further interest to your exterior lighting with some inventive lighting methods. For instance, you could string twinkle lights around the windows or doorway. Another option is to create your own sconces from mason jars or old brass mugs. Wrap strings of lights around tree branches placed in urns to create a whimsical and rustic look.
When it comes to dressing up the exterior of your business, you don't have to spend a ton of money to make a statement. Sometimes, spending less is more when it comes to creating a statement that will catch the eye of prospective customers.