If the food item you produce has had the same label on it for years, now might be the time to change it up a little. Changing your food label may help you sell more of the item, and it offers a chance for you to take advantage of some different marketing techniques. Here are two ideas you may want to consider using as you try to create the perfect label for your food item.
Emphasis on nutrition
Diets and fads are extremely popular today, and you may be able to take advantage of some of these trends through the labels you place on your food items. If the item you make is naturally gluten-free, or if it is low in carbohydrates or high-fructose corn syrup, you may want to make this information stand out more on your labels.
People who are using a particular diet or are trying to eat healthier will spend more time reading bottles. If the information they are looking for is easy to find, they may pick up your product rather than a competitor's similar product.
In addition to this, you may want to change the colors used on your packages to create a more natural look. Colors found in nature tend to stand out as natural products, and this too can play a role in a consumer's choice of products.
Include recipes or coupons
Another idea to consider using is adding extra things to your label. This could be a label that easily peels off the package to reveal a coupon for the same product, or it could be a coupon for another product your company manufactures.
You may also want to add a recipe or two to the label. This could be on the outer label, or it could also be on a part of the label the consumer can peel off. Offering free recipes is a great way to encourage people to continue buying your products, especially if the recipes are really good.
You could also add the name of your website with instructions as to how to obtain more recipes. This may inspire people to look up your company for the recipes, and they may end up purchasing more goods to make the recipes your website offers.
To find out more ideas about labels, contact a label manufacturer like Northwest Label. You might be surprised to discover all the new trends and options available with food labels today.